{"id":3969,"date":"2019-06-05T15:31:17","date_gmt":"2019-06-05T15:31:17","guid":{"rendered":"https:\/\/previous.predictiveanalyticsworld.de\/?page_id=3969"},"modified":"2019-06-19T08:07:44","modified_gmt":"2019-06-19T08:07:44","slug":"english-introduction-to-artificial-intelligence-for-marketing","status":"publish","type":"page","link":"https:\/\/previous.predictiveanalyticsworld.de\/en\/workshops\/english-introduction-to-artificial-intelligence-for-marketing\/","title":{"rendered":"Introduction to Artificial Intelligence for Marketing mit Jim Sterne"},"content":{"rendered":"

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\nThe following workshop with Jim Sterne will be held in English. \"Workshop\n<\/div>\n

Workshop:<\/u>
\nIntroduction to Artificial Intelligence for Marketing with Jim Sterne<\/h3>\n
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Wednesday, 20 November, 2019<\/h4>\n

9:00 am – 5:00 pm<\/h5>\n
Estrel Hotel Berlin<\/h5>\n

Included are two coffee breaks, lunch and soft drinks during the conference<\/p>\n

The workshop places are limited \u2013 secure your space now!<\/strong><\/p>\n

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Register Now for \u20ac895<\/strong><\/a><\/p>\n<\/div>\n

From market research to direct mail metrics to web analytics to Big Data, the job of \u201cmarketing\u201d has changed dramatically over time. We have arrived at a fundamental shift in marketing that is as impactful as the advent of the Internet: Artificial Intelligence and Machine Learning.<\/p>\n

This workshop<\/strong>\u00a0introduces marketing professionals of all ranks to the theory, the language and the practical application of these disruptive technologies.<\/p>\n

This workshop<\/strong>\u00a0will not teach you how to be a data scientist.<\/p>\n

It will teach you enough about the language and implications to speak cogently with your colleagues, and determine where to apply this innovative technology first. You will also get a firm grasp on how these new tools will change your job and what you can do to remain relevant in tomorrow\u2019s marketing department.<\/p>\n<\/div>\n

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Workshop leader:<\/h4>\n
\"Jim<\/a><\/div>
Jim Sterne<\/h5><\/a>

Founder<\/p>

\"Marketing<\/div>
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Key Takeaways<\/strong><\/p>\n

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  • How Machine Learning Works for Marketing<\/li>\n
  • What Machine Learning Cannot do for Marketing<\/li>\n
  • How to Onboard AI and ML into Your Organization<\/li>\n<\/ul>\n

    This workshop<\/strong> is for marketing professionals who are comfortable consuming analytics outputs, but must now face a new, educational learning curve.<\/p>\n

    This workshop<\/strong> is for data scientists to help them understand the problem the marketing department is trying to solve and the available data sets.<\/p>\n

    This workshop<\/strong> is for marketing managers who must respond to the C-level insistence that the marketing department \u201cget with the times\u201d (management by in-flight magazine).<\/p>\n

    This workshop<\/strong> is for those who need to survive in these changing times even though they are not data scientists, algorithm magicians, or predictive analytics statisticians.<\/p>\n

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    Each participant will receive a copy of Jim\u2019s twelfth book:<\/strong><\/p>\n

    \"\"<\/p>\n

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